Marketing You - Do's and Don'tsRésumé TipsBelow is a sample of an effective résumé structure. (Note: Simply cut and paste into your word processor, and then fill it in with your information. Text should be at least 11 point. Do not use fancy script or other fancy type. Block letters only. Please note the "do's and don'ts" at the end of this page. Name PROFILE: Seasoned sales and sales management professional…consumer products and business services targeted for up-market, specialty and mass-merchandising retailers…is highlighted by consistent new business development…and includes effective planning and organizing abilities, top-rated presentation skills, and sensitivity to customer service needs. (Note: It is best not to state the number of years experience if it is extensive, as employers may view you as someone that cannot adjust to a new environment). KEY STRENGTHS:
KEY ACCOMPLISHMENTS: (Be brief. Three to six lines per accomplishment if possible. No need to state when or where the accomplishment was made).
EXPERIENCE: (Briefly describe your job responsibilities). 1991 to Present President, XYZ Widget Manufacturing Co., New York, NY Oversaw the operation of the company through delegation of duties to assigned subordinates 1987-1991 Chief Operating Officer, ABC Sales, Inc., Los Angeles, CA Responsible for the bottom line operation of the company EDUCATION: MBA, Finance & Accounting, University of Anywhere (do not indicate year of graduation) EDUCATION:MBA, Finance & Accounting, University of Anywhere (do not indicate year of graduation) SPECIAL COURSE OF STUDY: SPECIAL SKILLS: HONORS/AWARDS: Do's and Don'tsDo not emphasize what a company can do for you. Emphasize what you can do for the company. Do not include personal information such as age, weight, height, marital status, religious, or political affiliation. Do not mention salary requirements as you may be too high or too low, and it may limit your opportunities. Do not give half-truths or lies. It will come out eventually, and end in termination of your employment. Do not exaggerate. Do not be modest. You do not want to down play the things you are proud of. Do not include things that you have done unless you are willing to do those things again. Whenever possible, tailor your résumé for a particular position. Use the key words and phrases that are in a job description. It will make you look like you are the "perfect fit" for the position.
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